SUBSCRIBE TO THRIVING IN THE MESSY MIDDLE

In this engaging episode, host Amy Wilkins interviews Beth Mach, a distinguished leader with three decades of experience in media marketing. Beth shares her transformational journey from leading prestigious roles in the corporate world to co-founding Spacely, a groundbreaking media marketplace. The conversation takes listeners through Beth’s numerous career highlights, exploring themes of personal growth, resilience, and leadership. Through personal stories and professional anecdotes, Beth reveals how embracing challenges, taking risks, and betting on oneself can ignite new opportunities and drive sustained success.

As Beth reflects on her experiences, she discusses key transitional phases, including her move from Detroit to New York and later, her decision to step into an intense global role. These experiences are characterized by personal challenges but ultimately reveal her capacity to thrive under pressure. The episode provides valuable insights into how Beth has fostered an inclusive and honest team culture at Spacely, encouraging transparency, respect, and open communication among co-founders. For those at a crossroads in their career, Beth’s pioneering spirit and practical advice serve as a guiding light.

Key Takeaways
  • Visionary Leadership: Beth Mach underscores the importance of embracing vulnerability and direct communication in leadership, especially during times of organizational disruption.
  • Personal Growth: Relocating to New York and accepting a demanding global role helped Beth strengthen her resilience, highlighting the value of stepping outside one’s comfort zone.
  • Breaking Stereotypes: Beth defied norms by pursuing roles that offered growth rather than opting for lateral moves, further exemplified by her transition to co-founding Spacely.
  • Entrepreneurial Spirit: Despite not seeing herself as entrepreneurial initially, Beth’s story demonstrates that innate qualities and a supportive network can propel entrepreneurial success.
  • Decision-Making Tool: Beth developed the IHAP tool, emphasizing self-reliance and personal values when making pivotal career decisions.
Beth Mach Quotes

Kindness leads. Direct and respectful communication is critical.
Nothing is forever. So it’s actually okay to try these new things because you can always change your course.
There’s not one moment of regret and not one moment that I wouldn’t be proud to talk about.
I had to rise above some of those moments and say, ” You’ve got this”.
It was okay to show emotion. It was okay not to be a robot.
It’s actually okay to try these new things because you can always change your course.
You have to trust yourself, your gut, and what you know about yourself and what you want to do next.

Mentioned in this Episode
She Runs It
IHAP Tool: Discover Beth’s decision-making tool, IHAP (Intelligence, Happiness, Amplification, and Prosperity)

About Beth Mach, COO & Co-Founder of Spacely

Beth Mach is a seasoned business leader with extensive experience in marketing, media, and technology. She is currently a Co-founder and Chief Operating Officer of Spacely, where she spearheads operations and marketing for a marketplace revolutionizing offline media buying and selling.

Beth has a proven track record of driving growth and innovation and brings over 25 years of experience driving business-building media and communications solutions for Fortune 500 brands across a range of categories including Financial Services, Retail, Consumer Package Goods, Technology, Entertainment, Quick Service Restaurants, and Automotive, with leading marketers such as American Express, LVMH, Procter & Gamble, Goldman Sachs, Nokia, Keurig Dr. Pepper, Applebee’s, Jaguar Land Rover, Ford, Stellantis, and General Motors. She has previously held leadership roles at global media and advertising agencies, including more recently the Chief Consumer and Communications Officer for TrueCar, President of Dentsu X/Luxe, and Chief Digital Officer at Initiative.

Beth is an Executive in Residence for The Room and actively contributes to several established and start-up boards, including Compliant, Brandstory Architech, and Influential; she is also an accomplished public speaker, mentor, investor, active volunteer, and advocate for women and diversity in the workplace. Beth holds a B.A. from Walsh College and is pursuing a Certificate of Management Excellence through Harvard Business School.
Beth’s Website
Beth Mach LinkedIn Profile
TEDx Talks/TEDxDetroit: The Power of Choice 
About Amy P Wilkins, The Messy Middle Coach

Amy P Wilkins is a leadership coach, former media executive, and the founder of Choose Awe—a coaching practice devoted to helping women leaders navigate transitions with clarity, courage, and self-trust. After decades in senior leadership roles, Amy now empowers women to lead with purpose and thrive through the “messy middle” seasons of life and leadership.

Schedule an Exploration Call HERE
Take the Messy Middle Archetype Assessment™ HERE
Read The Messy Middle Blog HERE