This Is Work I Know From The Inside

This is What I Want for You

The messy middle shows up differently for everyone.

For some it’s the weight of carrying too much for too long. For others it’s the quiet depletion of showing up while something inside is running on empty. Sometimes it’s a dream that keeps getting deferred, or success that no longer feels like enough, or a new role that stretches confidence in ways no one prepared you for. Sometimes it’s simply standing between chapters, not lost, just between.

If any of that sounds familiar, you’re in the right place.

I’ve been in every one of those seasons myself. Not all at once, but across a 35-year career in media, including nearly 20 years at Smithsonian Enterprises and Martha Stewart Living Omnimedia, along with leadership roles at other major media companies, I’ve lived the full range. That’s not a credential. It’s a promise that I’m not going to hand you a framework from the outside. I know this terrain because I’ve walked it.

The six archetypes emerged from that experience, and from years of working with people navigating the same seasons. They are not a diagnosis. They are a language. And having language for where you are changes everything.

From Living It to Coaching It

Coaching found me the way most meaningful things do, through lived experience rather than a planned path. After 35 years in media, I kept seeing the same seasons show up in the people around me and kept thinking: this doesn’t have to be so hard to navigate alone. In 2023, I launched my practice. The Messy Middle Coach is the natural evolution of that work.

The credentials reflect that commitment. PCC from the International Coaching Federation, CPCC from PARWCC, CPQC in Positive Intelligence. My own consistent growth enables me to better support others’ growth.

My approach moves through five phases: Discover, Recalibrate, Embody, Act, and Expand. Each phase builds on the one before it, helping you move from where you are now to who you’re becoming. You can see the full process in the video on the Coaching page.

What I Believe

Messy seasons are not signs that something is wrong with you. They are signals that something new is emerging.

Most people I work with are not lacking motivation or capability. They are lacking language, clarity, and space. Once they have those things, everything shifts.

I also believe that when we move through hard seasons with intention, we build a muscle. A muscle that makes the next messy middle a little less frightening and a lot more navigable.

These seasons don’t always feel good. But every messy middle is an invitation to grow.

You are the most worthwhile project you will ever work on.

What Clients Say

1

"Working with Amy as a professional coach has been, and continues to be, a deeply positive and transformative experience. She brings a rare blend of knowledge, patience, and encouragement to every conversation. Amy has a unique ability to ask just the right questions—ones that gently challenge and inspire deeper reflection. Through our work together, she’s helped me uncover the core beliefs, patterns, and strengths that unlock my ability to take clear, confident action. I’m not only more effective at work—I’m more grounded and intentional in my overall career. I’m incredibly grateful for her insight and partnership."


M.P.
VP Media & Marketing,
DOOH
1

"Working with Amy was truly transformative. She has a rare ability to cut through the noise, challenge limiting beliefs, and create space for real, lasting growth. During a pivotal moment in my career, she helped me find clarity in the “messy middle” and equipped me with the tools to lead with confidence, alignment, and purpose.

Amy doesn’t just coach—she helps me uncover the actions I want to take to achieve my goals. If you’re navigating a transition, leading at a high level, or simply feeling stuck, there’s no one better to have in your corner."


U.P.
Business Development Lead,
City Cruises
1

"When I first started working with Amy, I had just come out of a difficult reorganization and was feeling lost and unsure about my next step. I knew I didn’t want to go back to more of the same, but I didn’t know what else was possible. Amy helped me reframe my experience and reconnect with my strengths in a way that opened up entirely new possibilities I hadn’t considered. Through our work, I not only found a new role—I found clarity, confidence, and a renewed sense of purpose."


L.U.
Real Estate Advisor,
Berkshire Hathaway
1

"Working with Amy has been an incredibly impactful experience for me. Throughout our sessions, Amy and I explored my career goals and reflected on the type of leader I want to be. She provided a safe space that helped me identify improvement areas in my communication style, preparation techniques and sales strategy. She provided tangible resources to help me manage both my team and my superiors more effectively, all while addressing known and unknown blind spots in my approach. Amy is highly intuitive and her honest yet gentle disposition made me feel really seen - she truly exemplifies the way I aspire to conduct my business."


J.S.
Sales Leader, Vizio
1

"I've known Amy for years, and thought of her while I was pivoting into my next career phase. She's not only a sounding board to talk through ideas, obstacles and opportunities, but she's also my accountability partner. She keeps me on track and is my biggest champion for what's to come. She's one to have on your team."


A.M.
Founder,
Kenilworth Cooking Club

Ready to Name Your Season?

Start with the Messy Middle Archetype Assessment“™”. It’s free, takes about 7 minutes, and gives you a language for where you are right now.

Take the Messy Middle Archetype Assessment™
Book a conversation with Amy