Hi, I’m Amy
Messy Middle Mindset Coach
Welcome! I’m happy you’re here.
I created Choose Awe™️ because I know what it’s like to lead on the outside while quietly unraveling on the inside.
I’ve lived the messy middle—and I know how powerful it can be when you have space to breathe, reflect, and realign.
This is that space.
Here, Awareness helps you see what’s really happening beneath the surface. Willingness opens the door to new ways of being. And Energy shifts everything—from how you lead, to how you live.
This is where strategy meets soul. Where women pause the hustle, reconnect with themselves, and choose AWE™️—not just achievement.
If you’re ready to grow with intention, you’re in the right place.
Unlock the AWE Within
Messy Middle Reboot
Group/Team Workshops
Kind Words
It’s an honor and a privilege to walk alongside my clients in the messy middle of their leadership and life journeys. I’m continually inspired by the courage, clarity, and growth that unfolds when clients feel safe enough to be real, bold enough to explore new paths, and supported enough to take meaningful action. These testimonials reflect that brave, beautiful work—and I’m so grateful to be part of it.
"Working with Amy as a professional coach has been, and continues to be, a deeply positive and transformative experience. She brings a rare blend of knowledge, patience, and encouragement to every conversation. Amy has a unique ability to ask just the right questions—ones that gently challenge and inspire deeper reflection. Through our work together, she’s helped me uncover the core beliefs, patterns, and strengths that unlock my ability to take clear, confident action. I’m not only more effective at work—I’m more grounded and intentional in my overall career. I’m incredibly grateful for her insight and partnership."
M.P.
VP Media & Marketing,
DOOH
"Working with Amy was truly transformative. She has a rare ability to cut through the noise, challenge limiting beliefs, and create space for real, lasting growth. During a pivotal moment in my career, she helped me find clarity in the “messy middle” and equipped me with the tools to lead with confidence, alignment, and purpose.
Amy doesn’t just coach—she helps me uncover the actions I want to take to achieve my goals. If you’re navigating a transition, leading at a high level, or simply feeling stuck, there’s no one better to have in your corner."
U.P.
Business Development Lead,
City Cruises
"When I first started working with Amy, I had just come out of a difficult reorganization and was feeling lost and unsure about my next step. I knew I didn’t want to go back to more of the same, but I didn’t know what else was possible. Amy helped me reframe my experience and reconnect with my strengths in a way that opened up entirely new possibilities I hadn’t considered. Through our work, I not only found a new role—I found clarity, confidence, and a renewed sense of purpose."
L.U.
Real Estate Advisor,
Berkshire Hathaway
"Working with Amy has been an incredibly impactful experience for me. Throughout our sessions, Amy and I explored my career goals and reflected on the type of leader I want to be. She provided a safe space that helped me identify improvement areas in my communication style, preparation techniques and sales strategy. She provided tangible resources to help me manage both my team and my superiors more effectively, all while addressing known and unknown blind spots in my approach. Amy is highly intuitive and her honest yet gentle disposition made me feel really seen - she truly exemplifies the way I aspire to conduct my business."
J.S.
Sales Leader, Vizio
"I've known Amy for years, and thought of her while I was pivoting into my next career phase. She's not only a sounding board to talk through ideas, obstacles and opportunities, but she's also my accountability partner. She keeps me on track and is my biggest champion for what's to come. She's one to have on your team."
A.M.
Founder,
Kenilworth Cooking Club
Thriving in the Messy Middle Podcast
Tune in Every Wednesday!
If you’re a woman leader juggling demands, leading in chaos, and wondering what’s next, this podcast is for you.
Maybe you’re stepping into a new role.
Maybe you’re questioning if it’s time for a change.
That tension? That stretch? That’s the messy middle – and it’s where real growth happens.
Join me every Wednesday for candid conversations and mindset shifts to help you lead with purpose, alignment, and most importantly, to THRIVE.
Meet Your
Messy Middle Archetype™
Even the most capable leaders experience seasons of uncertainty, transition, or growth. That’s not a setback—it’s a signal you’re in the middle of something meaningful.
This short assessment will help you locate where you are in your messy middle journey—and uncover which inner voice may be influencing your next steps. Whether you’re navigating change, feeling stretched, or craving more alignment, your archetype offers insight to help you move forward with greater awareness.
There are no wrong answers—just a chance to reflect, recalibrate, and reconnect with what matters.
Take the assessment and receive your personalized results, along with practical ideas and inspiration to help you lead with more clarity, confidence, and impact.